As I walked into an organization, I saw an inscription that caught my attention. It reads thus: “In this organization, there is one person who has the right to sack everyone, even the CEO.” “That person is our customer.” As I read, I began...
“Who else noticed the new hair products on the shelf? I’m looking to try them out!” Sis has tried it out and oh my! Her reviews are bringing in Sales. The sold out tag comes up every two weeks. Now your competitors are seeing it no doubt and they are looking for...
We all know the feeling because we’ve been there at one point in time. You’re scrolling through your Instagram feed, and you see an ad for a product you’ve been eyeing for weeks. You click on it, and you are redirected to the website. But once you’re...
I worked into the Panel room and it’s a board filled with 6 Men and just one Lady. This Lady represents the South division of the organization and somehow they all try to shun her contribution. This goes on for 30 mins and I hear a snide remark “I wonder why...
It’s no secret that smart businesses need to focus on customer retention in order to be successful. After all, it costs five times as much to attract a new customer than it does to keep an existing one. But what many business owners don’t realize is that...
Ever wondered why the Apple Product is everyone’s favorite and what makes them stand out? It’s way deeper than their elegant designs and multi-functional use. They always have a way of getting into the customers’ good books with every new feature.Something...
Innovative businesses thrive by understanding what their market wants, making smart product improvements, and developing new products that meet and exceed their customers’ expectations. As a business holder with a competitive product/service, are you cognizant...
It is important that business owners are updated on the topic of whether there is any difference between market research and marketing research. To begin, this article will be short and straight to the lessons intended to be shared. Many of us have heard and even used...
A wise person once said, “the future belongs to those who seize it”. While this can be confusing for some, it simply means making decisions today for a better tomorrow! How is your product/service doing in the market? Is there an increase or decrease in...
Profit is the ultimate goal of every business venture. In order to attain profit, you must have a good working knowledge about your customers. Market research provides you with detailed information about your customers that helps you create better products and...
